Privacy Policy

Privacy Policy

If no other information is provided below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This only applies if no other information is provided in the following processing operations.

"Personal data" refers to all information relating to an identified or identifiable natural person.

Server Log Files

You can visit our website without providing any personal information. Each time you access our website, usage data is transmitted by your internet browser and stored in log data (server log files). These stored data include, for example, the name of the accessed page, date and time of access, transferred data volume, and the requesting provider. These data serve exclusively to ensure the smooth operation of our website and to improve our offer. It is not possible to associate these data with a specific person.

Collection and Processing When Using the Contact Form

When using the contact form, we collect your personal data (name, email address, message text) only to the extent that you provide it. The data processing serves the purpose of establishing contact. By submitting your message, you consent to the processing of the transmitted data. Processing is carried out based on Art. 6 (1) lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us, without affecting the lawfulness of processing carried out based on the consent until the revocation. We use your email address only to process your inquiry. Your data will be deleted unless you have agreed to further processing and use.

Use of Google reCAPTCHA

We use the reCAPTCHA service from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. The query serves the purpose of distinguishing whether the input is made by a human or by automated, machine processing. The query includes the transmission of the IP address and, if applicable, other data required by Google for the reCAPTCHA service to Google. For this purpose, your input is transmitted to Google and used there. However, your IP address is truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCAPTCHA is not combined with other Google data. Your data may also be transferred to the USA. There is an adequacy decision by the European Commission for data transfers to the USA, the "Privacy Shield." Google participates in the "Privacy Shield" and has submitted to its regulations. By activating the query, you consent to the processing of your data. Processing is carried out based on Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of processing carried out based on the consent until the revocation.
For more information on Google reCAPTCHA and its privacy policy, visit: https://www.google.com/privacy/ads/

Customer Account

When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. Processing is carried out based on Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of processing carried out based on the consent until the revocation. Your customer account will then be deleted.

Data Collection When Posting a Comment

When commenting on an article or post, we collect your personal data (name, email address, comment text) only to the extent that you provide it. The processing serves the purpose of enabling commenting and displaying comments. By submitting the comment, you consent to the processing of the transmitted data. Processing is carried out based on Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of processing carried out based on the consent until the revocation. Your personal data will then be deleted.

Collection, Processing, and Use of Personal Data for Orders 
When placing an order, we collect and use your personal data only to the extent necessary to fulfill and process your order as well as to handle your inquiries. Providing the data is required for contract conclusion. Failure to provide the data will result in no contract being concluded. Processing is carried out based on Art. 6 (1) lit. b GDPR and is necessary for the fulfillment of a contract with you. Your data will not be passed on to third parties without your express consent. The only exceptions are our service partners, whom we need to process the contractual relationship, or service providers we use as part of order processing. In addition to the recipients named in the respective clauses of this privacy policy, these include recipients in the following categories: shipping service providers, payment service providers, merchandise management service providers, service providers for order processing, web hosts, IT service providers, and dropshipping retailers. In all cases, we strictly adhere to legal requirements. The scope of data transmission is kept to a minimum.
 

Use of the Email Address for Sending Newsletters
We use your email address exclusively for our own advertising purposes to send newsletters, independent of the contract processing, provided that you have expressly consented to this. The processing is based on Article 6 (1) (a) of the GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until the withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.

Your data will be forwarded to an email marketing service provider as part of a data processing agreement. There will be no further disclosure to third parties.

Use of the Email Address for Direct Marketing
We use your email address, which we obtained in connection with the sale of a product or service, to send electronic advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. Providing the email address is necessary for the contract conclusion. If you do not provide it, no contract can be concluded. The processing is based on Article 6 (1) (f) of the GDPR, due to our legitimate interest in direct marketing. You can object to this use of your email address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the designated link in the advertising email. There are no other costs for this except for the transmission costs according to the basic rates.

Use of an External ERP System
We use an ERP system for contract processing as part of a data processing agreement. For this purpose, your personal data collected during the order will be transmitted to
VIISON GmbH, Goebelstr. 21, 64293 Darmstadt, Germany
JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven, Germany.

Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE

Cookies
Our website uses cookies. Cookies are small text files that are stored by the web browser on the user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a unique string that allows the browser to be recognized when returning to the website. We use cookies to make our offer more user-friendly, effective, and secure. Additionally, cookies allow our systems to recognize your browser even after you have changed pages, offering you services. Some functions of our website cannot be provided without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

We also use cookies on our website to enable analysis of the browsing behavior of our website visitors.

Furthermore, we use cookies to target website visitors with interest-based advertising on other websites.

The processing is based on § 15 (3) TMG and Article 6 (1) (f) of the GDPR due to our legitimate interest in the purposes mentioned above.
The data collected in this way is pseudonymized by technical precautions. Therefore, it is no longer possible to assign the data to a person. The data is not stored together with other personal data.
You have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Article 6 (1) (f) of the GDPR.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can prevent the storage of cookies and the transmission of the contained data. Already stored cookies can be deleted at any time. However, we point out that you may not be able to fully use all functions of this website.
At the following links, you can learn how to manage cookies in the major browsers (including how to disable them):
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics
We use the web analytics service Google Analytics from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. The data processing serves the purpose of analyzing this website and its visitors. For this, Google will use the information gathered on behalf of the website operator to evaluate your use of the website, compile reports on website activities, and provide further services related to website usage and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Google Analytics uses cookies that allow an analysis of the website usage by you. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. On this website, IP anonymization is enabled. This means your IP address will be truncated by Google within EU member states or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Your data may be transmitted to the USA. For data transmissions to the USA, an adequacy decision by the European Commission is in place. The processing is based on Article 6 (1) (f) of the GDPR due to the legitimate interest in the targeted and needs-based design of the website. You have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Article 6 (1) (f) of the GDPR.
You can prevent the storage of cookies by selecting the appropriate settings in your browser software; however, we point out that you may not be able to fully use all functions of this website in this case. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link [https://tools.google.com/dlpage/gaoptout?hl=de]. To prevent tracking by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices you use for it to be effective. By clicking here, the opt-out cookie will be set: Disable Google Analytics.
Further information on terms of use and privacy can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.

Use of Google's Remarketing or "Similar Audiences" Function
We use the remarketing or "Similar Audiences" function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. This function serves the purpose of analyzing visitor behavior and visitor interests.
To conduct the analysis of website usage, which forms the basis for creating interest-based ads, Google uses cookies. Through the cookies, visits to the website and anonymized data on the use of the website are collected. No personal data of the website visitors is stored. When you visit another website in the Google Display Network, ads are shown to you that likely reflect the product and information areas you previously visited.
Your data may also be transmitted to the USA. For data transfers to the USA, an adequacy decision by the European Commission is in place.
The processing is based on Article 6 (1) (f) of the GDPR due to the legitimate interest in targeted advertising, in which personalized, interest-based ads are displayed to website visitors when they visit other websites in the Google Display Network.
You have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Article 6 (1) (f) of the GDPR.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the provided plugin: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can disable the use of cookies by third-party providers by visiting the Network Advertising Initiative opt-out page at https://www.networkadvertising.org/choices/ and implementing the opt-out information provided there.
Further information on Google Remarketing and its related privacy policy can be found at: https://www.google.com/privacy/ads/

Use of Google AdWords Conversion Tracking
We use the online advertising program "Google AdWords" on our website and within this framework, we use conversion tracking (visit action analysis). Google Conversion Tracking is an analytics service from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). When you click on an ad placed by Google, a conversion tracking cookie is set on your computer. These cookies have a limited validity, do not contain personal data, and therefore cannot be used for personal identification. When you visit certain pages on our website and the cookie has not expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, there is no possibility of tracking cookies across AdWords customer websites.
The information obtained through the conversion cookie is used to create conversion statistics. We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that would allow us to personally identify users. The processing is based on Article 6 (1) (f) of the GDPR due to our legitimate interest in targeted advertising and analyzing the impact and effectiveness of this advertising.
You have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Article 6 (1) (f) of the GDPR.
You can prevent the storage of cookies by selecting the appropriate settings in your browser software. However, we point out that you may not be able to fully use all functions of this website in this case. You will then not be included in the conversion tracking statistics.
Furthermore, you can disable personalized ads for you in Google’s ad settings. Instructions for this can be found at https://support.google.com/ads/answer/2662922?hl=de. Moreover, you can disable the use of cookies by third-party providers by visiting the opt-out page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/.
Further information on Google AdWords and Google Conversion Tracking can be found in Google’s privacy policy at https://www.google.de/intl/de/policies/.

Use of Google AdSense 
We use the Google AdSense feature on our website, provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
This feature is intended to rent advertising spaces on the website and to address visitors to the website with interest-based advertising.
Using this feature, personalized, interest-based ads from the Google Display Network are shown to visitors of the provider's website. Google uses cookies to allow an analysis of your use of the website. The information generated by the cookie regarding your use of this website is usually transferred to a Google server in the USA and stored there. Google may transfer this information to third parties if required by law or if third parties process these data on behalf of Google. In no case will Google associate your IP address with other data from Google.
The processing is based on Article 6 (1) lit. f GDPR, on the legitimate interest in the above-mentioned purpose.
You have the right to object to the processing of personal data concerning you based on Article 6 (1) f GDPR for reasons arising from your particular situation at any time.
You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=en.
Additionally, you can deactivate the use of cookies by third parties by visiting the opt-out page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and following the further instructions for opting out.
You can also prevent the storage of cookies by configuring your browser software accordingly; however, we point out that you may not be able to fully use all functions of this website in this case.
For more information, as well as the privacy policy of Google, visit: https://www.google.com/policies/technologies/ads/, https://www.google.de/policies/privacy/

Use of the Live Chat System "Zendesk Chat"
We use the live chat system of Zendesk Inc. (1019 Market Street, 6th Floor, San Francisco, California 94103, USA; "Zendesk") on our website.
The system serves the purpose of communication between you and us as the provider. Usage profiles can be created from this data under a pseudonym. Cookies are used for this purpose. The cookies enable the recognition of the Internet browser.
Your data may be transferred to the USA. For data transfers to the USA, an adequacy decision by the European Commission is in place. If Zendesk transfers data to other third countries for which no adequacy decision exists, this will be done based on binding internal data protection regulations according to Article 47 GDPR. These regulations can be viewed at https://d1eipm3vz40hy0.cloudfront.net/pdf/ZENDESK - BCR Processor Policy.pdf and https://d1eipm3vz40hy0.cloudfront.net/pdf/ZENDESK-BCR-Controller-Policy.pdf.
The processing is based on Article 6 (1) lit. f GDPR, on the legitimate interest in direct customer communication.
You have the right to object to the processing of your personal data under Article 6 (1) f GDPR at any time for reasons arising from your particular situation.
You can exercise your objection by preventing the storage of cookies through a corresponding setting in your browser software. However, we point out that in this case, you may not be able to fully use all functions of this website.
For more information on the collection and use of data by Zendesk, your rights regarding this, and options to protect your privacy, please refer to Zendesk's privacy policy at https://www.zendesk.com/company/customers-partners/privacy-policy/.

Use of Social Plug-ins via "Shariff"
We use social network plug-ins on our website. To ensure you retain control over your data, we use the privacy-friendly "Shariff" buttons.
Without your explicit consent, no connections to the servers of the social networks are made, and consequently, no data is transmitted.
"Shariff" is a development by the specialists of the computer magazine c’t. It enables more privacy online and replaces the usual "Share" buttons of the social networks. More information on the Shariff project can be found here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
If you click the buttons, a popup window appears, where you can log in with your data for the respective provider. Only after this active login by you will a direct connection to the social networks be established.
By logging in, you consent to the transfer of your data to the respective social media provider. This includes transmitting your IP address and the information about which pages of ours you have visited. If you are simultaneously logged in to one or more of your social network accounts, the collected information will also be associated with your corresponding profiles. You can only prevent this association by logging out of your social media accounts before visiting our website and before activating the buttons.
More information on the scope and purpose of data collection and use, as well as your rights and options to protect your privacy, can be found in the linked privacy policies of the providers.

Google+ of Google Inc. (1600 Amphitheatre Parkway, Mountain View, California, 94043 USA) https://www.google.com/intl/en/+/policy/+1button.html

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php

Twitter of Twitter Inc. (795 Folsom St., Suite 600, San Francisco, CA 94107, USA) https://twitter.com/privacy

Pinterest of Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://about.pinterest.com/en/privacy-policy

Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388

Xing of XING SE (Dammtorstraße 30, 20354 Hamburg) https://www.xing.com/privacy

Use of Social Plug-ins via the "2-Click Solution"
We use social network plug-ins on our website via the "2-Click Solution". Without your explicit consent, no connections to the servers of the social networks are made, and consequently, no data is transmitted.
In the standard integration of plug-ins, when you visit pages on our website containing such a plug-in, a connection is made between your computer and the servers of the social network providers, and the plug-in is displayed by notifying your browser on the page. This transmits both your IP address and the information about which pages of ours you visited to the provider's servers. This happens regardless of whether you are registered or logged in to the social network. Even for non-registered or non-logged-in users, transmission takes place. If you are logged in to the social network Facebook, the information is linked to your personal account. When using the plug-in functions (e.g., clicking the "Like" button), this information is also linked to your user account, which you can only prevent by logging out before using the plug-in.
In order to keep control of your data, we have decided to initially deactivate the corresponding button. You will recognize this by the gray button. Without your explicit consent - by activating the button - no connection to the servers of the respective providers is made, and thus, no data is transmitted. After activation, you are then redirected to the server of the respective provider and you can actively use the function.

Use of the Facebook Like Button
If you activate the Facebook Like button, the social network Facebook collects the data mentioned above.
The purpose and scope of data collection and further processing by Facebook, as well as your rights and options to protect your privacy, can be found in Facebook's privacy policy https://www.facebook.com/policy.php.
For more information on the scope of the data collection, visit https://www.facebook.com/about/privacy/

Use of Pinterest Plugins
This website uses plugins from the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ("Pinterest").
The different logos that contain the plugin (e.g. "Pin-it-Button" or the "P"-button) can be viewed at the following link: https://business.pinterest.com/pin-it-button/
When you visit a page of our website that contains such a plugin, a connection is made between your computer and Pinterest's servers, and the plugin is displayed on the page by notifying your browser. Both your IP address and the information about which of our pages you have visited are transmitted to Pinterest's server in the USA. This applies regardless of whether you are registered or logged into Pinterest. Data is transmitted even if you are not a registered or logged-in user.
If you are also a member of Pinterest and logged into Pinterest at the time you use the plugin, the collected information about your page visit will be linked to your Pinterest account and shared with other users. In the case of interactions possible with the various Pinterest plugins, the corresponding information about you will be collected, transmitted to Pinterest, and stored.
If you do not want Pinterest to link and merge the information with your Pinterest account data, you must log out of Pinterest before visiting our website. For more information about data collection and usage by Pinterest, please visit https://about.pinterest.com/de/privacy-policy
 

Use of Instagram Plugins
This website uses plugins from the online service Instagram, which is operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram").
When you visit a page of our website that contains such a plugin, a connection is made to Instagram's servers, and the plugin is displayed on the page by notifying your browser. This transmits both your IP address and the information about which of our pages you have visited to Instagram's servers.
If you are logged into Instagram, Instagram will associate this information with your personal user account. When using the plugin features (e.g., clicking the "Instagram" button), this information will also be associated with your Instagram account, which you can prevent only by logging out before using the plugin.
If you do not want Instagram to directly associate the collected information with your Instagram account, you must either log out of Instagram before visiting our website or block the loading of the Instagram plugin on our website by using an add-on, such as the script blocker "NoScript" (noscript.net), for your browser.
For more information on data collection and usage by Instagram, your related rights, and options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388

Use of YouTube
We use the YouTube video embedding feature on our website, provided by YouTube LLC. (901 Cherry Ave., San Bruno, CA 94066, USA; "YouTube").
YouTube is a company affiliated with Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The feature displays YouTube videos embedded in an iFrame on the website. The "Enhanced Privacy Mode" option is activated. This means that YouTube does not store information about website visitors. Only when you watch a video, information about it is transmitted to YouTube and stored there.
For more information on data collection and usage by YouTube and Google, your related rights, and options for protecting your privacy, please refer to YouTube's privacy policy (https://www.youtube.com/t/privacy).
 

Use of Google Maps
We use the Google Maps embedding feature on our website, provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
This feature enables the visual representation of geographical information and interactive maps.
When visiting pages that contain embedded Google Maps, Google collects, processes, and uses data about the visitors. For more information on data collection and usage by Google, please refer to Google's privacy policy at https://www.google.com/privacypolicy.html. There, you can also modify your settings in the Privacy Center to manage and protect the data processed by Google.
Your data may also be transferred to the USA. An adequacy decision by the European Commission is in place for data transfers to the USA.
You have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Art. 6 (1) f of the GDPR.
To do so, you must disable JavaScript in your browser. However, please note that, in this case, you may not be able to fully use all features of this website, such as the interactive map display.
 

Duration of Storage
After complete fulfillment of the contract, the data will initially be stored for the duration of the warranty period, and subsequently in accordance with legal, particularly tax and commercial law retention periods, and will be deleted after the expiration of the retention period, unless you have agreed to further processing and use.

Rights of the Data Subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 of the GDPR: right to access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
Additionally, you have the right to object according to Art. 21 (1) of the GDPR against processing based on Art. 6 (1) f of the GDPR, as well as against processing for the purpose of direct marketing.

If you wish, contact us. The contact details can be found in our imprint.

Right to lodge a complaint with the supervisory authority
According to Art. 77 of the GDPR, you have the right to lodge a complaint with the supervisory authorit